Peripheral entertainment at core and destroying the basic fabric of the game seems to be the short-sightedness of IPL-2 commissioner Lalit Modi. If things go like this then dooms day is not far for the overvalued IPL bubble to burst..
THE SELF proclaimed messiah of world cricket, Lalit Modi, seems to have taken too many liberties with the brand ‘cricket India’; resulting in heartache for IPL broadcaster-Sony, IPL sponsors and advertisers; not to forget the most important constituent - the cricket fans of the country. This time round Modi and his coterie of franchisees felt that moneybags gave them the final say in terms of what was best for the game ridiculing cricketers, legends and the basic ethos of cricket.
The first problem arose when an arrogant Modi called his product recession proof and bullied his broadcaster to cough out an extra Rs 400 Crores, completely ignoring the market conditions. Sony took the bait of Modi’s proposed product modifications (forced mid innings break); ignoring consumer requirements as well as player considerations.
Fans, experts and cricketers (none less than Shane Warne, Sachin Tendulkar and Harbhajan Singh) have been unanimous in their protest against the marketing gimmick that has affected the sport product adversely. The coaches have no say in the timing of the break that makes it a poor cousin of the original time-out concept adopted by sporting disciplines such as basketball and volley-ball.
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1 month ago
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